The General Secretariat of the Organization of Islamic Cooperation (OIC) recently announced Qabala in Azerbaijan as its ‘City of Tourism’ for 2020. This designation provides the city and region with an opportunity to showcase itself to the world and to create an enduring legacy. Qabala now has the chance to boost tourism and enhance its recognition, both throughout the Islamic World, and more broadly. As someone who is extremely passionate about promoting Azerbaijani history and culture, I could not be more excited about this special opportunity. Please read my thoughts on what this honour means for Qabala in this piece by FTN.